Needless to say, I found Dr. Smith’s marketing strategy class both engaging and interesting. His lessons incorporated his passion for outside interests – like music and eastern culture – into compelling lectures and discussions. I found this approach particularly effective, as it provided numerous real world examples of the concepts that he was teaching.
I was impressed with Dr. Smith’s Five Creatures Lesson. Marketers understand the power of story as a means to engage an audience, and FCL is a great example.
Marketing Analytics introduced me to a number of tools that were new to me. Dr. Smith did a great job teaching the key tools and concepts used in marketing analytics without turning the class into a doctorate level decision science course.