DO GOOD. DO WELL.

Aptitude / Acumen / Action

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Dr. Brent Smith is a tenured business professor, scholar, speaker, entrepreneur, and musician. He currently serves as Dean of Emerson College's School of Communication. He has lived, studied, and worked internationally, and cultivated a diverse professional network spanning many sectors. His scholarly research appears in leading mainstream and niche academic journals, such as Journal of Business Research, Psychology & Marketing, International Journal of Consumer Studies, Journal of Sport & Social Issues, Journal of Business Ethics, International Journal of Bank Marketing, Marketing Intelligence & Planning, Journal of Global Marketing, Technology in Society, Journal of Consumer Marketing, Journal of Marketing Channels, International Journal of Sports Marketing & Sponsorship, Sport in Society, and Marketing Education Review.

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Dr. Smith is actively engaged in developing and coaching leaders, supporting community-focused initiatives for youth, and fostering appreciation for the arts. Across his many roles, he offers smart approaches to achieving meaningful outcomes for projects of any size or scope. Regardless of the task at hand, Dr. Smith's focus is the same: Do good. Do well.
 

Intellectual Innovations

• Five Creatures Lesson: Strategic coexistence, coopetition, and success

• AISA Model: Relationship discovery, cultivation, and co-elevation

• Five Threads: Mastering fundamentals for discernment in any sector or season

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Areas of Expertise

• Marketing; global business; strategy; analytics; consumer psychology; culture; ethics

• Executive leadership/strategy training; international education; online education

• Data visualization; PLS-SEM; mediation analysis; social media analysis; text analysis

• Analytical Tools: JASP; SmartPLS; SAS; SPSS; Stata; Tableau; WarpPLS; XLSTAT

• Grant Reviewer: National Science Foundation; Department of Agriculture; and others