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Journal Articles / Book Chapters / Books

Dr. Smith is an active participant in the scholarly community of business academics. Below are examples of his recent scholarly projects in marketing focused on culture, ethics, and business education. You may view the abstract for each project.

  • Smith, B. (2019). Mission-driven approaches in modern business education (pp 1-400). Hershey, PA: IGI Global. (Link)

  • Smith, B. (2019). Data-driven readability assessments of Jesuit business schools' mission statements. In B. Smith (Ed.), Mission-driven approaches in modern business education (pp. 62-92). Hershey, PA: IGI Global.

  • Rippé, C. B., Smith, B., & Dubinsky, A. J. (2018). Lonely consumers and their friend the retail salesperson. Journal of Business Research, 92(November), 131-141.

  • Smith, B., Rippé, C. B., & Dubinsky, A. J. (2018). India’s lonely and isolated consumers shopping for an in-store social experience, Marketing Intelligence & Planning, 36(7), 722-736.

  • Smith, B., & Jambulingam, T. (2018). Entrepreneurial orientation: Its importance and performance as a driver of customer orientation and company effectiveness among retail pharmacies. International Journal of Pharmaceutical & Healthcare Marketing, 12(2), 158-180.

  • Dimitrova, B., Smith, B., & Andras, T. (Forthcoming). Marketing channel evolution: From contactual efficiency to brand value co-creation and appropriation within the platform enterprise. Journal of Marketing Channels.

  • Dimitrova, B., Smith, B., & Kim, S. (Forthcoming). Performance implications of store format diversification for international retailers. Journal of Marketing Channels.

  • Smith, B., & Lord, J. B. (2018). Bracketed morality and ethical ideologies of sport fans. Sport in Society, 21(9), 1279-1301.

  • Smith, B., & Porath, A. (2016). Global perspectives on contemporary marketing education (pp. 1-293). Hershey, PA: IGI Global. (Link)

  • Smith, B. (2016). Nature and geography: Tragic voids within marketing textbooks and the external business environment. In B. Smith, & A. Porath (Eds.) Global Perspectives on Contemporary Marketing Education (pp. 47-64). Hershey, PA: IGI Global Business Science Reference. (Link)

  • Smith, B. (2015). Privileges and problems of female sex tourism: Exploring intersections of culture, commodification, and consumption of foreign romance. In Handbook of Research on Global Hospitality and Tourism Management. Camillo, Angelo A. (Ed.) Hershey, PA: IGI Global.

  • Tryce, S. A., & Smith, B. (2015). A mock public debate about the Washington Redskins brand: Fostering critical thinking, cultural sensitivity, and personal reflection. Sport Management Education Journal, 9(1), 1-10. (Lead Article)

  • Smith, B., & Shen, F. (2013). We all think it’s cheating, but we all won’t report it: Insights into the ethics of marketing students. Journal for Advancement of Marketing Education, 21(1), 27.

  • Smith, B. (2013). What about mutual drop/add? Reactions to an idea for dealing with problematic student-customers. Journal for Advancement of Marketing Education, 21(2), 53-63.

  • Smith, B., Andras, T. L., & Rosenbloom, B. (2012). Transformational leadership: Managing the twenty‐first century sales force. Psychology & Marketing, 29(6), 434-444.

  • Smith, B. (2011). Who shall lead us? How cultural values and ethical ideologies guide young marketers’ evaluations of the transformational manager–leader. Journal of Business Ethics, 100(4), 633-645.

  • Smith, B. (2011). Ethical ideology and cultural orientation: Understanding the individualized ethical inclinations of marketing students. American Journal of Business Education, 2(8), 27-36.

  • Smith, B. (2010). Software, distance, friction, and more: A review of lessons and losses in the debate for a better metaphor on culture. In Advances in International Management: The Past, Present, and Future of International Business and Management. Devinney, Timothy M., Torben Pedersen, & Laszlo Tihanyi (Eds.) (pp. 213-229). New York, NY: Emerald.

  • Smith, B. (2010). Gazelle, lion, hyena, vulture, and worm: A teaching metaphor on competition between early and late market entrants. Marketing Education Review, 20(1), 9-16. (Lead Article)

  • Smith, B., Larsen, T., & Rosenbloom, B. (2009). Understanding cultural frames in the multicultural sales organization: Prospects and problems for the sales manager. Journal of Transnational Management, 14(4), 277-291.

Other Scholarly Activities and Projects

  • Dissertation Committees: Saint Joseph's University, Drexel University

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