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Marketing / Culture / Ethics / Pedagogy

Dr. Brent Smith is an award-winning business scholar. His research primarily examines intersections of marketing, leadership, culture, and ethics. Additionally, he has been recognized by peers for his novel teaching innovations and investigations of academic dishonesty. Dr. Smith is editor of two multi-authored books Global Perspectives on Contemporary Marketing Education and Mission-Driven Approaches in Modern Business Education (IGI Global). He is expanding this work to include a text on Marketing Analytics  and his renowned Five Creatures Lesson. In service to the discipline, he reviews textbooks on global marketing, strategy, ethics, and research methods.

​​Areas of Specialization | Recent Scholarly Projects | Project Abstracts

  • Primary: Cultural orientation; ethics; marketing channels; business education

  • Secondary: Marketing organization (strategy, leadership style, entrepreneurship)

Analytic Methods

  • Primary: PLS-Structural equation modelling; regression; mediation; discriminant analysis; importance-performance mapping analysis; text exploration

  • Secondary: Data mining; data envelopment analysis; multidimensional scaling

Peer-Reviewed Publication Outlets

  • Psychology & Marketing

  • Marketing Intelligence & Planning

  • Journal of Business Research

  • Journal of Marketing Channels

  • Journal of Business Ethics

  • Journal of Consumer Marketing

  • Journal of Global Marketing

  • Technology in Society

  • Journal of Sport & Social Issues

  • International Journal of Pharmaceutical & Healthcare Marketing

  • Sport in Society

  • Journal of Education for Business

  • Marketing Education Review

  • Sport Management Education Journal

  • Advances in International Management

  • Journal of Business-to-Business Marketing

  • Journal for Advancement of Marketing Education

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