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STUDY. CONTRIBUTE.

Marketing / Culture / Ethics / Pedagogy

Dr. Brent Smith is an award-winning business scholar. His research primarily examines intersections of marketing, leadership, culture, and ethics. Additionally, he has been recognized by peers for his novel teaching innovations and investigations of academic dishonesty. Dr. Smith is editor of two multi-authored books Global Perspectives on Contemporary Marketing Education and Mission-Driven Approaches in Modern Business Education (IGI Global). He is expanding this work to include a text on Marketing Analytics  and his renowned Five Creatures Lesson. In service to the discipline, he reviews textbooks on global marketing, strategy, ethics, and research methods.

Areas of Specialization | Recent Scholarly Projects | Project Abstracts

  • Primary: Cultural orientation; ethics; marketing channels; business education

  • Secondary: Marketing organization (strategy, leadership style, entrepreneurship)

Analytic Methods

  • Primary: PLS-Structural equation modelling; regression; mediation; discriminant analysis; importance-performance mapping analysis; text exploration

  • Secondary: Data mining; data envelopment analysis; multidimensional scaling

Peer-Reviewed Publication Outlets

  • Business Education: Journal for Advancement of Marketing Education; Journal of Education for Business; Marketing Education Review; Sport Management Education Journal

  • Consumer Psychology: International Journal of Consumer Studies; Journal of Business Research; Journal of Consumer Marketing; Marketing Intelligence & Planning; Psychology & Marketing

  • Ethics: Journal of Business Ethics; Sport in Society; Technology in Society

  • International Business / Culture / Marketing Channels: Advances in International Management; Journal of Business-to-Business Marketing; Journal of Global Marketing; Journal of Marketing Channels

  • Sport: International Journal of Sports Marketing & Sponsorship; Journal of Sport & Social Issues; Sport in Society
  • International Journal of Pharmaceutical & Healthcare Marketing
     

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