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Courses / International Study Tours

Dr. Smith aims to provides students with top-notch business training that is infused with diversity, ethics, and international topics. He has been a pioneer at Saint Joseph's University, introducing the Department of Marketing's first courses for online MBA,  marketing analytics, and marketing ethics. Below is a representative sample of courses that have been offered by Dr. Smith:

Executive MBA

  • Marketing Concepts

  • Global Business (Integration of Management, Marketing, Account, and Finance)

  • International Residencies: Argentina, Brazil, Chile, China, Panama, and others

Master of Business Administration / Master of Science / Master of Arts

  • Social Media and Voice of Customer Analytics

  • Marketing Strategy * (Core MBA Course)

  • Marketing Analytics *

  • Customer Analytics *

  • International Marketing *

  • Research in Marketing *

  • International Marketing Research *

  • Quantitative Methods for International Marketing Management *

  • European Markets


  • Communication, Media, and Society

  • Marketing the Creative Enterprise

  • Marketing Strategy (Major Capstone Course) ^

  • Marketing Ethics *

  • International Marketing

  • Business Policy (Business School Capstone Course)

  • Principles of Marketing

  • Summer Scholars Projects: Sport Analytics; Chinese Global Brands; Women in Music


  • China MBA Program (Suzhou, China)

  • Cameroon ENAM Business Certificate Program

  • Professional Development for US Pharma Managers, Russian Retail Executives, etc.

  • International Study Tours: China, Italy, Japan, and others

* Developed as new course

^ Redeveloped course

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