EXPOSE. INSPIRE.
Courses / International Study Tours
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Dr. Smith aims to provides students with top-notch business training that is infused with diversity, ethics, and international topics. He has been a pioneer at Saint Joseph's University, introducing the Department of Marketing's first courses for online MBA, marketing analytics, and marketing ethics. Below is a representative sample of courses that have been offered by Dr. Smith:
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Executive MBA
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Marketing Concepts
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Global Business (Integration of Management, Marketing, Account, and Finance)
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International Residencies: Argentina, Brazil, Chile, China, Panama, and others
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Master of Business Administration / Master of Science / Master of Arts
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Social Media and Voice of Customer Analytics
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Marketing Strategy * (Core MBA Course)
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Marketing Analytics *
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Customer Analytics *
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International Marketing *
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Research in Marketing *
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International Marketing Research *
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Quantitative Methods for International Marketing Management *
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European Markets
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Undergraduate
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Communication, Media, and Society
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Marketing the Creative Enterprise
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Marketing Strategy (Major Capstone Course) ^
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Marketing Ethics *
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International Marketing
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Business Policy (Business School Capstone Course)
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Principles of Marketing
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Summer Scholars Projects: Sport Analytics; Chinese Global Brands; Women in Music
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Other
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China MBA Program (Suzhou, China)
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Cameroon ENAM Business Certificate Program
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Professional Development for US Pharma Managers, Russian Retail Executives, etc.
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International Study Tours: China, Italy, Japan, and others
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* Developed as new course
^ Redeveloped course