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Aptitude / Acumen / Action

Dr. Brent Smith is a tenured business professor, scholar, entrepreneur, and musician. He has lived, studied, and worked internationally, and cultivated a diverse professional network spanning many sectors. His scholarly research appears in leading mainstream and niche academic journals, such as Journal of Business Research, Psychology & Marketing, International Journal of Consumer Studies, Journal of Business Ethics, Marketing Intelligence & Planning, Journal of Global Marketing, Technology in Society, Journal of Sport & Social Issues, Journal of Consumer Marketing, Journal of Marketing Channels, International Journal of Sports Marketing & Sponsorship, Sport in Society, Marketing Education Review, and Journal of Education for Business.

Dr. Smith is actively engaged in initiatives related to professional development, cross-cultural engagement, and the arts. As a leader, consultant, and mentor, he offers smart approaches to achieving meaningful outcomes for projects of any size or scope. Regardless of the task at hand, his focus is the same: Do good. Do well.

Present and Past Leadership Roles

  • Dean: School of Communication (Emerson College)

  • Chairperson: Department of Marketing Communication (Emerson College)

  • Interim Associate Director: Arrupe Center for Business Ethics (St. Joseph's University)


Areas of Expertise

  • Marketing; global business; strategy; analytics; applied psychology; culture; ethics

  • Executive leadership/strategy training; international education; online teaching

  • Data visualization; PLS-SEM; mediation analysis; social media analysis; text analysis

  • Analytical Tools: Brandwatch; SmartPLS; SAS; SPSS; Stata/SE; Tableau; WarpPLS; XLSTAT

  • Grant Reviewer: National Science Foundation; Department of Agriculture; and others


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