Aptitude / Acumen / Action

Dr. Brent Smith is a tenured business professor, scholar, entrepreneur, and musician. He has lived, studied, and worked internationally, and cultivated a diverse professional network than spans many sectors. His scholarly research appears in leading mainstream and niche academic journals, such as Journal of Business Research, Psychology & Marketing, International Journal of Consumer Studies, Journal of Business Ethics, Marketing Intelligence & Planning, Journal of Global Marketing, Technology in Society, Journal of Sport & Social Issues, Journal of Consumer Marketing, Journal of Marketing Channels, Marketing Education Review, and Journal of Education for Business.

Dr. Smith is actively engaged in initiatives related to professional development, cross-cultural engagement, and the arts. As a leader, consultant, and mentor, he offers smart approaches to achieving meaningful outcomes for projects of any size or scope. Regardless of the task at hand, his focus is the same: Do good. Do well.

Areas of Expertise

  • Marketing; global business; strategy; analytics; applied psychology; culture; ethics

  • Executive leadership/strategy training; international education; online teaching

  • Data visualization; PLS-SEM; mediation analysis; social media analysis; text analysis

  • Analytical tools: Brandwatch; SmartPLS; SAS; SPSS; Stata/SE; Tableau; WarpPLS; XLSTAT

Present and Past Leadership Roles

  • Interim Dean, School of Communication (Emerson College)

  • Chairperson: Department of Marketing Communication (Emerson College)

  • Developer / Coordinator: MSc in Marketing: Customer Analytics and Insights (SJU)

  • Interim Associate Director: Pedro Arrupe Center for Business Ethics (SJU)

Other Projects and Assignments

  • Book Editor: Mission-Driven Approaches in Modern Business Education (IGI, 2019)

  • Grant Reviewer: National Science Foundation; Department of Agriculture; and others

Associated Sites: AISA Model / Five Creatures Lesson