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Dr. Brent Smith: Dean, Business Professor, Scholar, and Consultant


Aptitude / Acumen / Action

Dr. Brent Smith is a tenured business professor, scholar, entrepreneur, and musician. He currently serves as Dean of Emerson College's School of Communication. He has lived, studied, and worked internationally, and cultivated a diverse professional network spanning many sectors. His scholarly research appears in leading mainstream and niche academic journals, such as Journal of Business Research, Psychology & Marketing, International Journal of Consumer Studies, Journal of Business Ethics, International Journal of Bank Marketing, Marketing Intelligence & Planning, Journal of Global Marketing, Technology in Society, Journal of Sport & Social Issues, Journal of Consumer Marketing, Journal of Marketing Channels, International Journal of Sports Marketing & Sponsorship, Sport in Society, Marketing Education Review, and Journal of Education for Business.

Dr. Smith is actively engaged in initiatives related to professional development, cross-cultural engagement, and the arts. As a leader, consultant, and mentor, he offers smart approaches to achieving meaningful outcomes for projects of any size or scope. Regardless of the task at hand, his focus is the same: Do good. Do well.

Intellectual Innovations

  • Five Creatures Lesson: Strategic existence, coopetition, and success

  • AISA Model: Relationship discovery, cultivation, and co-elevation

  • Five Threads: Mastering fundamentals for discernment in any sector or season

Areas of Expertise

  • Marketing; global business; strategy; analytics; consumer psychology; culture; ethics

  • Executive leadership/strategy training; international education; online education

  • Data visualization; PLS-SEM; mediation analysis; social media analysis; text analysis

  • Analytical Tools: JASP; SmartPLS; SAS; SPSS; Stata; Tableau; WarpPLS; XLSTAT

  • Grant Reviewer: National Science Foundation; Department of Agriculture; and others


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